By STEVE LOHR : An advertising blitz intended to help Microsoft polish the tarnished brand of its Windows Vista operating system began this week with a head-scratcher of a commercial.
The ad features Jerry Seinfeld flexing some new shoes, Bill Gates adjusting his shorts and no mention of Vista. Microsoft says the ad is meant to […]
Posted on September 7th, 2008 by admin
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By THE ASSOCIATED PRES : TOKYO — Sony, the consumer electronics company, said Thursday that it was recalling 440,000 units of Vaio laptop computers worldwide because of faulty parts that could trigger overheating.
The company said Thursday that the recalls involved 19 models of Vaio TZ laptop series manufactured between May 2007 and July 2008, including […]
Posted on September 5th, 2008 by admin
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By DAVID POGUE : Does the world really need another Web browser?
Google thinks so. Chrome, its new browser, was developed in secrecy and released to the world Tuesday. The Windows version is available for download now at google.com/chrome; the Mac and Linux versions will take a little longer.
Google argues that current Web browsers were designed […]
Posted on September 3rd, 2008 by admin
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By MIGUEL HELFT : MOUNTAIN VIEW, Calif. — Google’s new browser, Chrome, is named for something it mostly lacks.
Among software developers, chrome refers to the menus, buttons and boxes that surround the main window of a program. The Google browser, which was unveiled Tuesday, dispenses with most of these in favor of a stripped-down look […]
Posted on September 3rd, 2008 by admin
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By STEVE LOHR : The browser war is back on.
This time, Microsoft’s opponent is Google, a familiar foe.
On Tuesday, Google will release a free Web browser called Chrome that the company said would challenge Microsoft’s Internet Explorer, as well as the Firefox browser.
The browser is a universal doorway to the Internet, and the use of […]
Posted on September 2nd, 2008 by admin
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By STEVE LOHR : To marketers large and small, the Web is a wide open frontier, an unlimited billboard with boundless branding opportunities.
For the empirical proof, look at the filings with the government for new trademarks that, put simply, are brand names.
Applications surged in the dot-com years, peaking in 2000 and then falling sharply for […]
Posted on September 1st, 2008 by admin
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