By BRIAN STELTER : This week, the television upfronts — in which the broadcast networks present their schedules to advertisers — will open with a mystery. Who stole six million viewers?
That’s the number who were watching prime time television last May, a month affectionately known as “sweeps,” but have disappeared this year, according to the […]
Posted on May 12th, 2008 by admin
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By MIGUEL HELFT
SUNNYVALE, Calif. — Yahoo is beginning to pull the wraps off an online advertising system that the company said would help it and its partners drive sales of graphical and other premium ads.
Yahoo said the system, called AMP and still months away from being ready, would greatly simplify the task of selling online […]
Posted on April 7th, 2008 by admin
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E-Commerce Report : By BOB TEDESCHI
Retailers and publishers have fought hard to work their way up in the ranking of Google’s search results and refine the search features of their own Web sites to help users once they arrive. Now, Google is taking a greater role in helping users search within particular sites. And some […]
Posted on March 24th, 2008 by admin
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By NOAM COHEN
Of the many landmarks along a journalist’s career, two are among those that stand out: winning an award and making the government back down. Last week, Joshua Micah Marshall achieved both.
On Tuesday, it was announced that he had won a George Polk Award for legal reporting for coverage of the firing of […]
Posted on February 25th, 2008 by admin
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By DAVID M. HALBFINGER and GERALDINE FABRIKANT
LOS ANGELES — Britney Spears’s klieg-lighted meltdown sent her to the psychiatric ward twice, and left her long-divorced parents, her brother, and a SWAT team of lawyers and accountants grappling with how to protect her from predatory hangers-on, from the paparazzi who dog her every move and from […]
Posted on February 25th, 2008 by admin
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By STEPHANIE SAUL
Dr. Robert Jarvik is best known for the artificial heart he pioneered more than a quarter-century ago. Since then he had toiled in relative obscurity — until he began appearing in television ads two years ago for the Pfizer cholesterol drug Lipitor.
The ads have depicted him, among other outdoorsy pursuits, rowing a […]
Posted on February 7th, 2008 by admin
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