ARTICLES MODERN

Great contains articles from the back issues of magazines, journals, trade publications and newspapers.

Cover Story: The King of Visceral Design

Art : By CHARLES McGRATH
GEORGE LOIS, one of the most influential admen of his generation, is the sort of person who has a dozen brainstorms an hour, at least half of them good and only a few really harebrained. Among the better ones were the early Xerox commercials showing a chimpanzee deftly operating a photocopier, […]

Material Woman, Restoring Her Brand

Music : By JON PARELES
WHEN in doubt, take Madonna at face value. Since the beginning of her career she has telegraphed her intentions and labeled herself more efficiently than any observer. She has titled albums “Music,” “Erotica” and, in 2005, “Confessions on a Dance Floor” for a collection that mingled personal and Biblical reflections with […]

Lawyers Open Their File Cabinets for a Web Resource

Novelties : By ANNE EISENBERG
MEDICAL information is widely available online. Web surfers can research their symptoms at WebMD.com, MayoClinic.com or thousands of other sites.
But free legal information for consumers who want to do some research before they visit a lawyer is far less broadly available on the Web. Now services are appearing that may make […]

Recession Diet Just One Way to Tighten Belt

By MICHAEL BARBARO and ERIC DASH
Stung by rising gasoline and food prices, Americans are finding creative ways to cut costs on routine items like groceries and clothing, forcing retailers, restaurants and manufacturers to decode the tastes of a suddenly thrifty public.
Spending data and interviews around the country show that middle- and working-class consumers are starting […]

McCain Frequently Used Wife’s Jet for Little Cost

By BARRY MEIER and MARGOT WILLIAMS
Given Senator John McCain’s signature stance on campaign finance reform, it was not surprising that he backed legislation last year requiring presidential candidates to pay the actual cost of flying on corporate jets. The law, which requires campaigns to pay charter rates when using such jets rather than cheaper first-class […]

Navy Limits Nominations to Space Program

By JOHN SCHWARTZ
For what may be the first time since the inception of the American space program, the Navy is restricting nominations to the astronaut corps. The move comes nearly 50 years after Alan B. Shepard, a naval aviator, became the first American in space.
The cutback, Navy officials say, comes as the service tries to […]

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