ARTICLES MODERN

Great contains articles from the back issues of magazines, journals, trade publications and newspapers.

An Online Game So Mysterious Its Famous Sponsor Is Hidden

Advertising : By STEPHANIE CLIFFORD
NOT known for its dark marketing, McDonald’s is more a try-our-new-salad, get-your-Shrek-action-figure, look-at-our-dollar-menu sort of place.
For that reason, gamers were surprised to learn that McDonald’s was the sponsor of an enigmatic Olympic-themed online game called The Lost Ring, introduced last month. Nothing about the game was branded McDonald’s, and the game’s […]

Insurers Faulted as Overloading Social Security

By MARY WILLIAMS WALSH
The Social Security system is choking on paperwork and spending millions of dollars a year screening dubious applications for disability benefits, according to lawsuits filed by whistle-blowers.
Insurance companies are the source of the problem, the lawsuits say. The insurers are forcing many people who file disability claims with them to also apply […]

Moving to Down-to-Earth Oratory for Working People

By MICHAEL POWELL
STATE COLLEGE, Pa. — The Speech is his finely polished sword, a transcendent weapon. Seen and heard on a thousand YouTube postings, Senator Barack Obama’s speeches have made a happening of that hoariest of campaign forms, the stump speech.
But Mr. Obama sheaths that sword more often now. He is grounding his lofty rhetoric […]

Olympic Torch Begins Its Journey in Beijing

By JIM YARDLEY
BEIJING — President Hu Jintao of China waved the Olympic torch at a ceremony in Tiananmen Square on Monday, smiling as balloons, streamers and confetti filled a mostly blue sky.
Then came the uncertain part. Mr. Hu sent the torch on a 130-day journey that includes places where protests and controversy most likely await. […]

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