ARTICLES MODERN

Great contains articles from the back issues of magazines, journals, trade publications and newspapers.

Inside Apple Stores, a Certain Aura Enchants the Faithful

By KATIE HAFNER
It was 2 o’clock in the morning but in the subterranean retailing mecca in Midtown Manhattan, otherwise known as the Apple store, it might as well have been midafternoon.

Late one night shortly before Christmas, parents pushed strollers and tourists straight off the plane mingled with nocturnal New Yorkers, clicking through iPod playlists, […]

Blogging’s a Low-Cost, High Return Marketing Tool

By MARCI ALBOHER

TO its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand.

That tool is blogging, though small businesses with blogs are still a distinct minority. A recent American Express survey found that only […]

Judge Hands I.R.S. Victory in Tax Shelter

By LYNNLEY BROWNING
A civil court has ruled that a popular tax-avoidance scheme known as Son of Boss was abusive and any deductions claimed for it were invalid, an important victory for the Internal Revenue Service in its battle against questionable tax shelters sold to wealthy individuals.

The decision, by the United States Court of […]

Major Retailers Feel the Squeeze From Consumers

By MICHAEL BARBARO
As the nation’s merchants began poring — or weeping — over holiday sales receipts Wednesday, a surprising pattern emerged: even brands that for years have inspired the undying devotion of shoppers felt the pinch of tightening wallets.
Once seemingly invincible marquee chains like Coach, Target, Starbucks and Abercrombie & Fitch are settling for […]

Where Historic Town Houses Still Hold Court

By CHRISTOPHER GRAY
IT was around 1900 that 78th Street from Fifth Avenue to Madison began to make the transition from rows of brownstones to individualized town houses. Apartment buildings never invaded the block, as they eventually did most others, and their absence leaves a street unusually rich in the details of private house architecture.

It […]

An American Primitive, Forged in a Crucible of Blood and Oil

By MANOHLA DARGIS
Published: December 26, 2007
“There Will Be Blood,” Paul Thomas Anderson’s epic American nightmare, arrives belching fire and brimstone and damnation to Hell. Set against the backdrop of the Southern California oil boom of the late-19th and early-20th centuries, it tells a story of greed and envy of biblical proportions — reverberating with […]

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